Which keywords are the right keywords for your web site?

Use focused and targeted keyword phrases that are common enough so the web searcher will use them, but selective enough that they don’t return millions of matches. Very specific keywords generate highly qualified, targeted traffic that increases your sales. The first step in choosing the right keywords is to make them very specific.
· use keyword phrases that consist of two to four words
· avoid very competitive keywords
· be specific
· only check the keywords that are important to you
For a successful online marketing campaign, you have to target the right keywords. The keywords you se should be relevant for your web site and web surfers should be searching for your keywords. Most people use a two to four word phrase in a search, so phrases are very effective.

Get certified in Google analytics

Google is currently offering a new program. They haven’t done such a great job at promoting it. But it nonetheless, it is a fantastic opportunity for people within our industry to gain some other certifications from Google. Also below , I have a link to google analytics university. It also has alot of great info, regarding Google analytics program. I have taken all of the courses and find that all though I had worked extensively with GA, I still learned alot.

http://www.google.com/analytics/support_partner_provided.html

http://www.google.com/analytics/conversionuniversity_dt.html

Also in all fairness, clicktracks is also offering certification courses.

http://www.clicktracks.com/services/certification.php

I am currently enrolled in the ROI revolution course that google calls it a master level course

Setting up Google analytics was easy, but now what?

Next comes interpreting data to achieve goals, next you might want to start setting up goals. What’s the point of tracking web-site metrics if you don’t have some reason for racking them? What you need is a goal or set of goals that specifically track the behavior that leads to the sale of the nesting dolls. So the goal (to increase sales by 20 percent and do it using Google Analytics — is more measurable than a goal of simply selling more product). To be effective, you need a goal you can measure. If it can be measured it can be managed.

Is your site generating leads or E-retailing or just drawing eyeballs to convert to advertising revenue?

Any of the above can be defined as a goal. A quick reminder: make sure to put the Analytics code close to the bottom of your code but before the </body> tag. This will help google crawl the entire page before calling the urchin.js

Optimize your web pages for multiple word keyword combinations

Single words cannot be promoted effectively. For example, it is not likely that someone looking for “free accounting software download” is going to type just “software” into the search box.
Avoid the most popular keyword phrases because you’ll be competing with millions of other pages for a search engine’s attention. It is unrealistic to think that a new web site could rank number one on a popular phrase like “mp3″. More established companies who have been on the Internet for several years will have the big advantage of a high link popularity.
People who whose multiple word keywords are in the compare or buying phase. They are more likely to purchase goods or services than those using fewer words

Creating Internal Traffic Filters in Google Analytics

Too much data can make your reports cluttered. By using filters you can organize data effectively. You should commonly try to filter out internal traffic, this can be accomplished by filtering by static IP address. You can also visit www.whatismyip.com

you can execute the filter by ip address by ‘escaping’ the periods in the IP address by using the backslash. For example an IP address: 19.168.0.10 becomes 192\.168\.0\.10 as a regular expression

Don’t forget to name your filter with something meaningful!

Converting visitors into buyers . .

Even if you have obtained high search engine rankings for your web site under your important
keywords, and even if you have hundreds of visitors per day, web surfers still might not purchase
anything on your web site.
Why do visitors sometimes not convert into sales?

Web surfers hate to wait for slow loading web pages. If your web pages don’t load fast enough, many web surfers will go away without taking a look at them. No matter how great your product is: if your web site is not fast, visitors won’t see it. Quick loading web pages are crucial if you want to sell on the Internet.
There are several things you can do to speed up your site. Of course, you should make sure that your web host provides fast and reliable servers. In addition to hosting your web site on a fast server, you can do the following to improve the loading time of your web pages:
· Reduce the number of graphics
A large number of graphics on your web pages can considerably slow down your page. For each
graphic on your web page, the web browser has to make another connection to your server.
If you cannot reduce the number of graphics on your web page, then try to combine several graphics
to a single bigger one. Use the same graphics on your other web pages so that web browsers can
load the graphics from the browser cache.
· Specify the dimensions of your graphics
Always make sure to include the height and width dimensions of your graphics in your HTML code.
This means that every IMG tag should have the WIDTH and HEIGHT attributes specified.
If web browsers don’t have to figure out the dimensions of your graphics, they can already display placeholders and start displaying the text of your web page before loading the graphics from the
server.
· Make the top of your page interesting
If a web page takes a long time to load, make sure that the top of the page contains something
interesting because visitors will see that part first.
· Divide your tables
Web pages that use a single large layout table take a long time to render in web browsers. Break up huge tables into several smaller ones.
· Specify the dimensions of your tables
If you specify the WIDTH and HEIGHT attributes for your tables, then web browsers don’t have to load the complete table code to calculate the dimensions of the table.