Setting up Google analytics was easy, but now what?

Next comes interpreting data to achieve goals, next you might want to start setting up goals. What’s the point of tracking web-site metrics if you don’t have some reason for racking them? What you need is a goal or set of goals that specifically track the behavior that leads to the sale of the nesting dolls. So the goal (to increase sales by 20 percent and do it using Google Analytics — is more measurable than a goal of simply selling more product). To be effective, you need a goal you can measure. If it can be measured it can be managed.

Is your site generating leads or E-retailing or just drawing eyeballs to convert to advertising revenue?

Any of the above can be defined as a goal. A quick reminder: make sure to put the Analytics code close to the bottom of your code but before the </body> tag. This will help google crawl the entire page before calling the urchin.js