Don’t make your visitors have to think . .

Ensure your site has intuitive navigation and usable site architecture, not just an appealing look and feel. Visitors should be able to accurately guess what a button or link does before clicking on it.

The search function (you do of course have one!) should appear in the navigation bar, preferably at the top right, where users expect to see it — and not as a button but as a type-in field, which saves the visitor from having to go to a search page to do their search.

Upon a keyword search, automatically check spelling and, when appropriate, suggest corrections. If their search is too generic, suggest alternatives (for example,”You just searched for ‘cameras.’ If you’d like, you could try a more specific search like: ‘ canon eos cameras” ‘nikon digital cameras,’ … “).